Pictured above, the fire engine red fridges are constantly stocked with cold beverages.
They really buy into that whole sharing is caring attitude in the North.That social media dissemination happened with the first video of the fridge's.A webcam located inside each prada milano gift set fridge snaps a photograph of a citizens password and then unlocks the fridge when the drinker is verified.Given theres a heatwave in the UK this week, I wish we had one of those over here!"The 30-second commercial was much more of a tell; now it's about how a brand behaves."There's a fine balance.That's a growth of 26,389 hectolitres, or the equivalent.6 million bottles.First, it allows residents to know that your Canadian and not American, likely a big win in some areas."Communication is changing at a such a fast pace said Dave Bigioni, vice-president of marketing at Molson Coors Canada.The company identifies three segments in beer: "above premium which grew.9 per cent by volume in Canada from 2008 to 2013; "value or more price-sensitive products, which kept volumes relatively flat in that five-year period; and "premium which saw volume fall.7 per cent.We focus on connecting with today's drinker, and making Canadian a brand that people look at as their brand, not their father's brand.", the top-selling beer brands in Canada, as of 2013: 1) Budweiser (Labatt Breweries of Canada) 2) Coors Light (Molson Coors Brewing.)."You need to be clear about who you are he said.All of this is worth roughly 6-million, Molson estimates, and did not involve any increases to the company's marketing budget.The trend is particularly acute among younger drinkers, who have been gravitating to a wider variety of drinks such as cider, bourbon, wine, and craft beers."The phones started ringing.Of course you will have to be able to find the fridge if you want to grab a free drink.The drinker base is evolving.It has helped to turn around declines in market share for the beer.The company hopes to launch even more fridges, possibly in Russian during the Winter Olympics in Sochi.
So the marketing team scrapped its original plans for the Olympics in Russia (Molson is a Canadian Olympic Committee sponsor ) and instead launched a social media campaign calling for people to identify Canadian beer lovers living abroad who had trouble seeing hockey games.
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